Marketing & PR Coordinator – New Opening Ultimate in Luxury & Wellness

Overview

Meraki Wellness now has an opportunity for a Marketing & PR Coordinator to join their team at their stunning wellness destination in Grand Cayman, which is due to open in early 2025.

About Us

Meraki (may-rah-kee) is a Greek word that describes the act of pouring yourself, your soul, creativity, or love into something you do.

Transcending cultures and languages, the spirit of Meraki signifies the profound alchemy that occurs when you do something, anything, with so much passion that you leave a part of yourself within your work.

Meraki Wellness – a wellness destination. A collection of spaces, modalities, services and experiences meticulously curated to reflect and encourage living happy; being healthy.

Every detail at Meraki Wellness has been thoughtfully considered, from the architecture and spatial flow of space to the amenities and our all-encompassing wellness experience that encourages reconnection and transformation.  Our team will seek to nurture and connect with our guests and members from the moment they enter. Every sense and sensibility will be respected and considered for their journey of mindful wellbeing.

We are a thoughtful, heart-led leader in the Wellness Spa industry, innovating and creating best-in-class treatments and international Spa experiences.   Delivered with true authenticity, Meraki is the philosophy and values that will be the foundation of this World Class Wellness Spa.

Opening in early 2025, the design includes a spacious, elegant reception room and luxury boutique emporium. Three Luxury VIP Suites, Double Hamman and seven further Tranquil Treatment Suites. The Largest Hydrotherapy Odyssey in the Caribbean. A Private Gym with state-of-the-art equipment, a Private Training room, a Movement Studio, and an Exquisite Beauty Salon. The social spaces include a Wellness Cafe, Members Lounge, Soothing Relaxation Ares and a Private Social Lounge for private events.

Vision

Without limits, our aspiration is to become the Number One Wellness Destination in the Caribbean.

The Team

We are currently curating the most exceptional wellness team that is aligned with the philosophy and values of the Spa and a belief that service and excellence are both a vocation and a promise.

Opportunity

Meraki Wellness is seeking an exceptional Marketing Coordinator with a beautiful aesthetic eye who is excited to be part of a company with heart. The Marketing Coordinator will create and manage all marketing requirements alongside the Spa Manager and the owners of Meraki Wellness.

The Marketing & PR Coordinator is energetic, creative, and driven with excellent communication, social media, and organisational skills. With international experience and an in-depth knowledge of wellness around the world, this candidate has their finger on the pulse and can confidently identify which marketing and social media activations are worth exploring and which aren’t. This role will oversee all marketing tasks, in particular social media, website, spa and retail.

Objectives

• Support the pre-opening critical path and marketing plans for Meraki Wellness, Grand Cayman.
• Create an annual marketing calendar. Implement and manage printed and digital marketing campaigns across social media, website, and the spa floors
• Work directly with the owners of Meraki Wellness, spa manager and outside agencies to optimise marketing spend and identify opportunities to optimise spa performance and reputation.
• Promote and uphold the philosophy and culture of Meraki Wellness for all members and guests.

Responsibilities

Pre-Opening

• Support Meraki owners in establishing a solid team culture and guest experience.
• Create guidelines and brand standards for all printed and digital marketing initiatives that effectively showcase and best market the Meraki Wellness experience.

Guest Services

• Deeply understand and consistently implement the Meraki Wellness concept and culture throughout the operation
• Establish and maintain exceptional customer relationships with members and guests
• Review all suggestions from staff, guests, owners, and consultants and adjust the marketing strategy when required
  

Finance and Reporting

• Create and implement marketing strategies to drive sales and increase revenue and reputation
• Maintain consistent reports tracking all marketing efforts. Be ready to share a current update at the request of the Meraki Wellness senior leadership team and their consultants
• Track, develop and analyse statistical reports and KPIs. Act based on these findings to ensure maximum profitability and the best guest or user experience

Operations

• Conduct regular competitor analyses and frequent research of the local and international spa industry in order to continually develop and improve the Meraki Wellness Brand and Service
• Be confident and aware of all treatments, team capabilities, offers and services available within Meraki Wellness
• Attend regular meetings with the spa staff to engage the full team with marketing initiatives and provide marketing updates
• Build and maintain good relationships with all Meraki Wellness suppliers

General Marketing

• Responsible for the full 360 marketing offering, both digital and printed that drive membership, spa visits, events and the incredible story of Meraki wellness
• Create, manage, and update the marketing calendar with a strong emphasis on social media. The marketing calendar should be dynamic, diverse, and emotionally evocative
• Work with PR and other outside agencies to optimise marketing spend and identify opportunities to optimise performance
• Demonstrate genuine dedication to Meraki Wellness and show a commitment to consistent quality in our products and services
• Responsible for hosting beautiful events and marketing experiences

Digital Marketing

• Analyse all digital marketing channels using Google analytics and reporting back to the wider team on a regular basis
• Creation of email marketing for the Meraki Wellness database
• Own all social media channels including Instagram, TikTok, Facebook and LinkedIn, at times working alongside an external consultant
• Own the performance of all marketing channels including Organic Social, and potentially Paid Social, with a key focus on driving the growth of these channels through clearly defined KPI’s and reporting back to the senior leadership team on the progress of these initiatives
• Creation of email marketing for the Meraki Wellness database

Requirements

Career History

• Minimum of 3 years international and/or European experience in marketing within a luxury hotel or premium hospitality brand.
• Experience using CRM systems
• Highly competent with Google Analytics and AdWords

Experience

• Broad experience in a marketing position, from digital to printed, from hosting events to influencer campaigns, from drafting marketing copy to liaising and strategising with PR.
• A driven, organised, solutions-focused team player who is kind, charismatic and positive.
• Detailed oriented. Passionate about exceptional guest service – ideally Forbes 5* experience.
• 5 Star personal presentation – an excellent example for the team and those embarking on a wellness lifestyle.
• Excellent commercial acumen – competent in financial reporting and budgeting.
• Ability to keep calm under pressure and perform well.
• Consistently endeavours to drive revenues and control costs.
• A strong, charismatic communicator. Fluent in English – excellent verbal and written skills.
• Excellent knowledge of the global wellness industry.
• Thorough knowledge of Microsoft Office.

Desirable

• Experience with Zenoti Spa Software
• Experience in a luxury Private Members’ Club

Additional Requirements

The above is a description of the general duties of the Marketing Coordinator Role. Other duties may be required, depending on operations or at the request of the Meraki Wellness Senior Management Team.

Given the nature of the industry, all employees at Meraki Wellness must be willing to work shift hours, including evenings, weekends, bank, and public holidays when the operation requires it.

Package on Offer: Discussed in full at the interview stage

The Fit – A note from the Meraki Wellness Owners

“Meraki Wellness has the potential to take the spa industry to the next level.

Our ideal Marketing & PR Coordinator is a positive individual who takes pride in their creative abilities and their exceptional eye. This candidate must have a can-do attitude with excellent listening, copywriting, and communication skills. With a mission to help our guests live a happy, healthy life, we seek a talented and organised individual who will live and breathe the Meraki way of life.

As our dedicated brand guardian, our Marketing & PR Coordinator must be genuinely passionate about wellness and the art of beautiful service. This candidate should be excited to reflect their passion within their work and consistently bring their “MERAKI” to their role every day.

We strongly encourage learning, personal growth and innovative thinking. Our ideal candidate will be self-motivated and solution-led, confident to share new ideas and, once signed off, passionately implement them. This is an extremely exciting role with room for future development.” –  The Clarkes, Owners of Meraki Wellness.

Take the next step in your career now!

Submit your application with your up-to-date CV.  Your CV profile will be sent directly to the Meraki team, who will reach out to you directly if they would like to take you through to the next stage.